Manipulating the Masses

Ever wonder when we buy something, or vote for someone, if we’ve been manipulated by our emotions to do so? According to Edward Bernays, the answer is a resounding YES.  As suggested from the image to the left, I think the media uses everything to manipulate how we think, what we buy, and who we vote for. It learned over years now how to use a crisis, invent a crisis, to pull on our emotions and fears and “sell” us whatever it is they want us to “buy”. Bernays took from Freud and fashioned a machine to try, and in many ways succeed, in controlling us. We actually have him to thank for the campaign to entice women to smoke, calling cigarettes torches of freedom.

“If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.” -Edward Bernays, (Propaganda 1928, p.71)


Cigarette companies like Lucky Strike even promised women they’d be thinner. Not a bad sales campaign.

Edward Bernays invented ‘Public Relations’ in the 1920s, being the first person to take Freud’s ideas to manipulate the masses. He showed American corporations how they could make people want things they didn’t need by systematically linking mass-produced goods to their unconscious desires.

Edward Bernays – also known as the “father of propaganda” – took Freud’s key thesis that individuals were driven by unconscious irrational forces and used it to develop marketing techniques which are now common place.

To use his words, to “manage the bewildered herd,” using the “social control of psychological science” and the “engineering of consent.”

And we’ve been victims to it since the 1920’s. We buy things we don’t need, we elect people we don’t even know.

Let’s face it, in my opinion, Obama got elected, not based on any record of truth, because virtually he had no proven record or known past, and most of what he does have is sealed up in secrecy. He got elected because a media machine pulled at our hearts and emotions to do so. When he had a horror of a four year record, that same machine worked even harder, marching out Hollywood, to name one old tactic, to pull harder on our hearts and emotions. Obama used these tactics of Bernays, just as the commercials do, to direct and manipulate us to vote for him.

Watch the movies and documentary HERE you will be enlightened how we are so very manipulated each day and decide for yourself if we are being driven by irrational unconscious forces.

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.” –Edward Bernays, (Propaganda 1928, p.37)

“A true zombie is nothing more than an unconscious being apathetically and lifelessly lumbering across the planet buying and consuming everything in its path, unsatisfied, unfulfilled, anxious and unstill.” -Judith Froemming


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1 Response

  1. BISHOP says:

    This is an example of one of the several stages of denial that AEI “fellows” are going through.

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